Privacy Policy.

1. Who we are

Shake Ur Bumpa ("we", "us", "our") is an independent streetwear label based in London, United Kingdom. This Privacy Policy explains how we collect, use, store and protect personal information when you visit shakeurbumpa.com or place an order with us. For any privacy-related question, contact us at info@shakeurbumpa.com.

2. Information we collect

We collect the following categories of personal data:

• Identity data: name, billing and shipping address.
• Contact data: email address and phone number.
• Transaction data: order history and details about purchases made through our store. Card details are processed directly by our payment providers and are never stored on our servers.
• Technical data: IP address, browser type, device information, referring URLs and cookie identifiers.
• Marketing data: your communication preferences and consents.

3. How we use your information

We process your personal data to:

• Process and ship your orders and provide customer support.
• Manage returns, refunds and exchanges.
• Detect and prevent fraud, abuse and security incidents.
• Improve our website, products and shopping experience.
• Send you marketing communications about new drops and offers, where you have opted in.
• Comply with our legal and regulatory obligations.

4. Legal basis for processing

We process your personal data on the following lawful bases under the UK GDPR: performance of a contract (to fulfil your order), legitimate interests (to operate and improve our business), consent (for optional marketing and non-essential cookies) and legal obligation (to comply with tax and accounting law).

5. Sharing your information

We share personal data only with service providers who help us run the business, including payment processors (such as Shopify Payments, PayPal and Klarna), shipping carriers (such as Royal Mail and DPD), email and analytics platforms, and our cloud hosting providers. We never sell your personal data.

6. Cookies

We use cookies and similar technologies to keep your basket working, remember your preferences, measure site performance and, where you've consented, to deliver relevant marketing. You can control cookies through your browser settings at any time.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes set out above, including any legal, accounting or reporting requirements. Order records are typically held for seven years to comply with UK tax law.

8. Your rights

Under the UK GDPR you have the right to access, correct, delete or port your personal data, to restrict or object to certain processing, and to withdraw consent at any time. To exercise any of these rights, email us at info@shakeurbumpa.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

9. International transfers

Some of our service providers are based outside the UK. Where personal data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.

10. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with an updated effective date.